Front page of today's WWD, Jennifer Aniston and her new fragrance, Lolavie.
This celebrity perfume phenomenon reminds me of The Body Shop's "create your own scent" bar. As a teenager, we would craft our unique fragrance and wear it with pride. I was a vanilla girl, all the way.
I like Jen Aniston, so I hope this does well.
What are your favorites?
Enjoy the weekend!